How to Leverage NeoCon 2024 as a Lighting Industry Professional | HItLights

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Scheduled for June 10-12 at THE MART in Chicago, NeoCon serves as a platform for professionals in the design and lighting industry. This event showcases the latest from emerging companies, offering thousands of new products and services in categories like Furniture, Interior Building Products, Interior Finishes, and Technology. This guide will help lighting business owners maximize their participation in this influential event.

How To Join NeoCon

Registering for NeoCon 2024 is a straightforward process, designed to ensure participants have everything they need for a smooth experience at the show. Here’s how to secure your spot:

  • Registration Portal: Access the NeoCon 2024 registration via their official website. Registration is free, and includes access to the show, keynotes, and featured presentations.

By registering early, you can plan your visit to NeoCon efficiently, getting access to all necessary sessions and events to maximize your experience at the show.

How to Apply as an Exhibitor at NeoCon

If you want to be an exhibitor at NeoCon to showcase your products, services, and connect with industry professionals. Here’s how you can apply:

  • Application Process: To apply as an exhibitor for NeoCon, start by visiting the official NeoCon Exhibitor Application page. The application for NeoCon 2024 is open, with the event scheduled for June 10-12 at THE MART in Chicago.
  • Why Exhibit: Exhibiting at NeoCon positions your brand in front of thousands of industry leaders and decision-makers. This exposure is crucial for launching new products and networking with other professionals.
  • Booth Options and Costs: Booths are priced at $72 per square foot, with options ranging in size. Each booth includes basic furnishings like LED lighting, carpet, and an electrical outlet. For enhanced booth design and lighting, consider exploring options like tradeshow lighting to make your space stand out.
  • Marketing and Support: Exhibitors benefit from NeoCon’s extensive marketing campaigns across various media platforms, ensuring high visibility among targeted prospects.

For detailed information and to start your application, just visit the NeoCon Apply to Exhibit page.

What to Expect

You may have noticed the similar pattern on what to expect which offers the latest innovations from established manufacturers and rising stars in the industry.

  • The Products: Experience firsthand thousands of new products across multiple categories such as Furniture, Fabrics, Flooring, Interior Building Products, Interior Finishes, and Technology.
  • The People: Events such as NeoCon is a hub for design professionals from different markets including Workplace, Healthcare, Hospitality, Retail, Education, Public Space, and more.
  • The Program: The combination of product displays, networking opportunities, and educational sessions makes NeoCon perfect for those in the commercial design and lighting industries, providing ample opportunities for growth, learning, and collaboration.

Benefits for Lighting Business Owners/ Professionals

Participating in NeoCon can significantly benefit lighting professionals and business owners by:

  • Exposure to New Trends: Stay ahead with the latest technologies and design trends.
  • Networking: It is not for all, however, you can build valuable relationships with exhibitors, suppliers and attendees that could lead to collaborative projects or sales.
  • Learning Opportunities: If you are starting in the lighting industry, joining seminars and workshops provide knowledge that can transform your business approach.

Insider Tips for Success

To maximize your NeoCon experience:

  • Engage Actively: Participate in discussions, ask questions, and share your insights.
  • Follow Up: After the event, reach out to connections you've made.
  • Implement Learnings: Apply new knowledge and trends observed at NeoCon that fits your business model and organization.


NeoCon offers a unique opportunity for lighting business owners to advance their knowledge, network with industry professionals, and gain exposure to the latest products and ideas. By actively engaging in the event, preparing adequately, and following up on connections, you can leverage NeoCon to significantly boost your business's success.

Tune in for more exciting news about upcoming events, trade shows, exhibits, conferences, and learning opportunities this 2024!
About HitLights:

HitLights is a leading provider of high-quality LED lighting and low voltage LED drivers, and mounting supplies catering to diverse needs in residential, commercial, and event settings. With a commitment to innovation, eco-friendly lighting, and customer satisfaction, HitLights continues to illuminate spaces with innovations be it micro or macro technology.

By the way, if you are a professional installer, an integrator, or a business owner and you want to: Save MORE! And Do MORE Projects!

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*Disclaimer: The information provided in this article is for general informational purposes only.

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