Table of Contents
Understanding the Changes
1. Tightened authentication requirements
2. Increased emphasis on user engagement metrics
3. Email mobile optimization
4. Reducing unsubscribed emails and spam complaints (Rates below 0.10%, avoiding a threshold of 0.3% or higher)-
Short on Time? Here’s What You Need to Do
Who Does This Impact?
What Do I Need to Do?
What Are the New Requirements?
A Breakdown of Gmail and Yahoo’s New Sender Requirements
Protect Your Business by Taking Action to Remain Compliant
FAQ - Frequently Asked Questions
What if I ignore this?
More emails in spam, less engagement.
Is this a one-time setup?
Generally, you'll only need to set up your SPF, DKIM, and DMARC records one time. As a best practice, however, we recommend regularly monitoring DMARC and cleaning your email list.
Setting up DKIM, SPF, and DMARC?
What are the new requirements for sending bulk email?
The new requirements include sending emails from a custom domain, verifying your domain via DKIM and SPF, having a DMARC record set to at least "p=none," offering a one-click unsubscribe button, and keeping spam complaints below 0.3%.
When will Gmail and Yahoo start enforcing these new requirements?
Gmail and Yahoo will begin enforcing these new requirements in April 2024. However, it is recommended that anyone sending more than 5,000 emails per day take action by February 2024 to prevent any disruption to email marketing.
How do I prevent disruptions to my email marketing?
Take action by obtaining a custom domain, authenticating your email with DKIM and SPF records, authenticating your domain with DKIM, SPF, and DMARC records if sending over 5,000 emails per day, and ensuring compliance with the new sender requirements.
What is the significance of a custom domain?
Major inbox providers now require that anyone sending more than 5,000 emails per day must send from a custom domain rather than a free email domain (e.g., gmail.com or yahoo.com). A custom domain adds authenticity and trust to your emails.
How do I keep spam complaint rates below 0.3%?
It's crucial to clean your list, segment subscribers, and share meaningful, relevant content with your community. Exceeding a spam complaint rate of 0.3% risks having your domain blacklisted by Gmail.
What if I'm not ready to get a custom domain?
Until you hit the platform's daily send limit, make sure to follow the best practices set in sending cold emails and if your target audience is not gmail and yahoo no impact is observed. However, Google ranks 2nd in terms of email market share at 28.4% with Yahoo being on the 4th list at 2.55% shares.
Conclusion: Navigating Success in 2024
*Disclaimer: The information provided in this article is for general informational purposes only.