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In the fast-evolving realm of email marketing, staying ahead of compliance changes is critical for success. The year 2024 brings significant updates, and understanding these changes is important if you use emails in marketing your business. Let's talk more about the 2024 email deliverability compliance landscape, exploring key trends, Gmail and Yahoo's new requirements, and industry best practices.
Understanding the Changes
Email Deliverability Compliance Changes Overview
The 2024 email deliverability compliance changes, effective February 1, 2024, usher in a new era for email marketers. Google, in particular, will enforce the following changes:
1. Tightened authentication requirements
2. Increased emphasis on user engagement metrics
3. Email mobile optimization
4. Reducing unsubscribed emails and spam complaints (Rates below 0.10%, avoiding a threshold of 0.3% or higher)-
1. Tightened authentication requirements
2. Increased emphasis on user engagement metrics
3. Email mobile optimization
4. Reducing unsubscribed emails and spam complaints (Rates below 0.10%, avoiding a threshold of 0.3% or higher)-
Short on Time? Here’s What You Need to Do
1. Sending less than 5,000 emails per day? 📧 Keep doing your thing!
2. Sending more than 5,000 emails daily? 🚀 Time to step up! Get a custom domain, authenticate with DKIM and SPF, and make sure you're all set.
What’s Happening?
Big changes are hitting Gmail and Yahoo to make email marketing more legit and less spammy. Starting February 2024, they're upping the game for those sending over 5,000 emails a day.
Who Does This Impact?
1. If you use a free email address or a custom domain.
2. Sending more than 5,000 emails per day? This is for you!
What Do I Need to Do?
1. Custom domain? ✅
2. Authenticate with DKIM and SPF.
3. Set up DMARC records.
4. Ensure a smooth unsubscribe process.
What Are the New Requirements?
1. Send emails from a custom domain.
2. Verify your domain with DKIM and SPF.
3. Set up DMARC records.
4. Offer a one-click unsubscribe button.
5. Keep spam complaints below 0.3%.
A Breakdown of Gmail and Yahoo’s New Sender Requirements
1. Custom domain is a must.
2. Authenticate your email and domain with
3. DKIM, SPF, and DMARC.
4. Gmail wants a one-click unsubscribe button.
5. Keep your spam complaint rates below 0.3%.
Protect Your Business by Taking Action to Remain Compliant
Act by February 2024 to avoid email disruptions. Here are links for reference about the changes and things that we need to consider.
FAQ - Frequently Asked Questions
What if I ignore this?
More emails in spam, less engagement.
Is this a one-time setup?
Setting up DKIM, SPF, and DMARC?
What are the new requirements for sending bulk email?
When will Gmail and Yahoo start enforcing these new requirements?
How do I prevent disruptions to my email marketing?
What is the significance of a custom domain?
How do I keep spam complaint rates below 0.3%?
What if I'm not ready to get a custom domain?
Conclusion: Navigating Success in 2024
In conclusion, adapting to the 2024 email deliverability compliance changes is not just a necessity; it's a strategic move toward ensuring the continued success of your email marketing efforts. By staying informed, implementing necessary changes, and aligning with industry trends, email marketers can navigate the evolving landscape with confidence.
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*Disclaimer: The information provided in this article is for general informational purposes only.