More emails in spam, less engagement.

Generally, you'll only need to set up your SPF, DKIM, and DMARC records one time. As a best practice, however, we recommend regularly monitoring DMARC and cleaning your email list.

We've got you covered! You can check out services that supports this or you can also check out this link for information: 

Email sender guidelines

The new requirements include sending emails from a custom domain, verifying your domain via DKIM and SPF, having a DMARC record set to at least "p=none," offering a one-click unsubscribe button, and keeping spam complaints below 0.3%.

Gmail and Yahoo will begin enforcing these new requirements in April 2024. However, it is recommended that anyone sending more than 5,000 emails per day take action by February 2024 to prevent any disruption to email marketing.

Take action by obtaining a custom domain, authenticating your email with DKIM and SPF records, authenticating your domain with DKIM, SPF, and DMARC records if sending over 5,000 emails per day, and ensuring compliance with the new sender requirements.

Major inbox providers now require that anyone sending more than 5,000 emails per day must send from a custom domain rather than a free email domain (e.g., gmail.com or yahoo.com). A custom domain adds authenticity and trust to your emails.

It's crucial to clean your list, segment subscribers, and share meaningful, relevant content with your community. Exceeding a spam complaint rate of 0.3% risks having your domain blacklisted by Gmail.

 Until you hit the platform's daily send limit, make sure to follow the best practices set in sending cold emails and if your target audience is not gmail and yahoo no impact is observed. However, Google ranks 2nd in terms of email market share at 28.4% with Yahoo being on the 4th list at 2.55% shares.